![SOLVED: EXHIBIT 6.9 Assessing the Athletic Underwear Market Segment at Under Armour' Inception Weight Rating (0-10 Scale) Total Market-attractiveness factors Customer needs and behavior: unmet needs? Segment size and growth rate Macro SOLVED: EXHIBIT 6.9 Assessing the Athletic Underwear Market Segment at Under Armour' Inception Weight Rating (0-10 Scale) Total Market-attractiveness factors Customer needs and behavior: unmet needs? Segment size and growth rate Macro](https://cdn.numerade.com/ask_images/10d7c80b1fc649849151721843ac0def.jpg)
SOLVED: EXHIBIT 6.9 Assessing the Athletic Underwear Market Segment at Under Armour' Inception Weight Rating (0-10 Scale) Total Market-attractiveness factors Customer needs and behavior: unmet needs? Segment size and growth rate Macro
![Under Armour Target Market Segmentation & Brand Analysis – Audience Demographics, Marketing Strategy & Competitors - Start.io - A Mobile Marketing and Audience Platform Under Armour Target Market Segmentation & Brand Analysis – Audience Demographics, Marketing Strategy & Competitors - Start.io - A Mobile Marketing and Audience Platform](https://www.start.io/wp-content/uploads/2022/10/statistic_id518584_under-armours-net-sales-share-worldwide-in-2021-by-region.png)
Under Armour Target Market Segmentation & Brand Analysis – Audience Demographics, Marketing Strategy & Competitors - Start.io - A Mobile Marketing and Audience Platform
The Influence of Values on Brand Attitude and Intention to Purchase: A Case Study of Female Under Armour Customers. Galen Trail,
![Under Armour Target Market Segmentation & Brand Analysis – Audience Demographics, Marketing Strategy & Competitors - Start.io - A Mobile Marketing and Audience Platform Under Armour Target Market Segmentation & Brand Analysis – Audience Demographics, Marketing Strategy & Competitors - Start.io - A Mobile Marketing and Audience Platform](https://www.start.io/wp-content/uploads/2022/10/STR_Header-Blog-Post_UnderArmour_V1.0.png)