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CHAPTER: 7 LEVERAGING SECONDARY BRAND ASSOCIATIONS TO BUILD BRAND EQUITY
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![Leveraging [Secondary Brand Associations] to Build Brand Equity - onlinemkt](https://onlinemkt.org/wp-content/uploads/2021/12/Secondary-Brand-Associations.jpg "Leveraging [Secondary Brand Associations] to Build Brand Equity - onlinemkt")
Leveraging [Secondary Brand Associations] to Build Brand Equity - onlinemkt
![PDF] The Implementation of Leverage Secondary Association through Stakeholder Approach in Reinforcing Brand Knowledge: The Case Study of Wanderlust, Local Tourism Agent, Indonesia | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/0ee3e523345a5f5204da79e21466b044c3662876/6-Figure1-1.png "PDF] The Implementation of Leverage Secondary Association through Stakeholder Approach in Reinforcing Brand Knowledge: The Case Study of Wanderlust, Local Tourism Agent, Indonesia | Semantic Scholar")
PDF] The Implementation of Leverage Secondary Association through Stakeholder Approach in Reinforcing Brand Knowledge: The Case Study of Wanderlust, Local Tourism Agent, Indonesia | Semantic Scholar
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