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Introducing COBRAs: Exploring motivations for brand-related social media use: International Journal of Advertising: Vol 30, No 1
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PDF) Introducing COBRAs
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Muntinga et al. - 2011 - Introducing COBRAs.pdf - Introducing COBRAs Exploring motivations for brand-related social media use Daniël G. Muntinga | Course Hero
Social media marketing - Wikipedia
PDF) Introducing COBRAs
Frontiers | Promotion of Internet Users' Aggressive Participation via the Mediators of Flow Experience and Identification
Motivations to Use Different Social Media Types and Their Impact on Consumers' Online Brand-Related Activities (COBRAs) - Cristian Buzeta, Patrick De Pelsmacker, Nathalie Dens, 2020
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