![Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation](https://d3.harvard.edu/platform-digit/wp-content/uploads/sites/2/2018/04/banner-photo-UA-1.png)
Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
![Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation](https://d3.harvard.edu/platform-digit/wp-content/uploads/sites/2/2018/04/Fitness-Aps.png)
Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
Under Armour Acquires Endomondo And MyFitnessPal To Establish The World's Largest Digital Health And Fitness Community
![Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness | TechCrunch Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness | TechCrunch](https://techcrunch.com/wp-content/uploads/2013/11/1470380_666480976717105_650929279_n.jpg?w=403)
Under Armour Buys Mobile Workout Veteran MapMyFitness For $150M As It Looks To Keep Pace In Digital Fitness | TechCrunch
![Under Armour Connected Fitness Digital Publishing Platform — Alex Luft | Sr. Product Manager at Amazon | Seattle, WA Under Armour Connected Fitness Digital Publishing Platform — Alex Luft | Sr. Product Manager at Amazon | Seattle, WA](https://images.squarespace-cdn.com/content/v1/555d2fd4e4b0c1834b594602/1515909533447-4OO948I2QJBKOL7S1Y65/UA+Platform+v3.jpg?format=2500w)
Under Armour Connected Fitness Digital Publishing Platform — Alex Luft | Sr. Product Manager at Amazon | Seattle, WA
![Under Armour Enters Into Definitive Agreement To Sell The MyFitnessPal Platform To Francisco Partners Under Armour Enters Into Definitive Agreement To Sell The MyFitnessPal Platform To Francisco Partners](https://mma.prnewswire.com/media/340474/under_armour__inc__logo.jpg?p=facebook)